2022 Retail Marketing Guide

2022 Retail Marketing Guide

Last Updated on: 12th December 2022, 03:22 pm

People are shopping across Google and Bing more than a billion times a day.

In recent years, we’ve seen a change in the way people buy, with customers combining online and in-person shopping experiences to satisfy their changing demands. Connecting with current and potential consumers is crucial for deciding when and where to appear. 

Every day, hundreds of millions of people turn to Google and Bing to shop for what they care about. Find out how you can meet your customers during their shopping trip. 

Reach customers as they browse 

Consumers go online to get new ideas and stay up with what matters most to them. When customers search Bing and Google via Voice Search, they come across new brands and relevant items. 

Did you know? Consumers say they get inspiration for purchases when they are online. Shoppers are discovering new brands and products that are relevant to them by: 

  • Watching YouTube videos for ideas. When people go shopping or surfing on YouTube, they believe they will obtain the best information on products 
  • Going to Google Images and searching for items. Every month, there are hundreds of millions of shopping searches on Google Images 
  • Browsing to keep up with new subjects. People say they get ideas for purchases while browsing the internet 

Engage customers as they research

Consumers are always on the lookout for the best goods and services to fit their needs. Before they buy, customers look to trustworthy sources for information on products to help them make the best selection. They use Google to figure out which product is superior in its category, compare prices, and read earlier reviews 

Did you know? 89% agree that YouTube creators give the best information about products and brands. To seek information, compare products, and narrow down choices, shoppers: 

  • Look for information and articles on Google Search. Consumers go to Google while doing research for a purchase they intend to make at home or online 
  • Turn to YouTube to check out product reviews and compare items they’re looking for 
  • Consumers agree that YouTube personalities provide them with the best information about products and companies 

Convert customers looking to buy

When it comes to making a purchase, convenience is important, and customers choose merchants that can provide them with a consistent experience wherever they want to shop. Customers want to be able to buy something online as soon as possible or discover what a local store has in stock 

To buy products online and see what stores have in stock, shoppers: 

  • Use Maps to find out where their local businesses are. Google Maps has seen an increase of over 100% in searches for “shopping near me.” 
  • Use Google Maps to check if a local store is open and provides goods for pick-up. When consumers were polled, 31% of them said they are doing more research online before making a purchase to avoid stock, inventory, and shipping difficulties 
  • In the Shopping tab, you’ll find a slew of options to choose from. Customers surveyed expect to be able to buy anything they want online.

Build your brand and get new customers: 

Did you know, 41% of shoppers go to Google when discovering a new brand 

It’s vital for a business to not only be seen but also to provide genuine value that is relevant and distinctive in distinct places where potential consumers may be looking. When Google’s users are looking for items like yours, immersive and rich creative videos, searches, and feeds might help you increase awareness and set your brand from others in the market 

Connect and inspire customers through video 

From a single entertainment destination to a site where consumers go to learn, stream, and become inspired about their next purchase, YouTube has evolved. Every day, people view over a billion hours of videos on YouTube and generating billions of views.

Video reach campaigns 

Make it simpler for you to build brand recognition by allowing you to reach as many people as possible in your target audience at the lowest possible cost with video reach campaigns 

Be the answer when they search and browse 

When customers search for products in a certain category, they don’t always have a specific product in mind. They will often look for reviews or articles to help them in making their choice. Consumers polled said that before deciding on what to buy and who to buy it from, they visit several websites.

Broad match keywords and Smart Bidding 

This feature is beneficial to businesses of all sizes. It can help you save time, simplify your account, and boost site traffic by finding all relevant searches that are expected to perform for you. To ensure that you’re bidding the correct amount for each search according to your performance goals, use Smart Bidding.

Responsive search ads 

Resizable search ads allow you to create unique and engaging advertisements that are both visually appealing and technically complex while optimizing your website for Google’s new algorithm. When a user searches Google without a certain brand or product in mind, you may appear in these results by making your items prominent 

Image extensions 

You can use Google and Bing to experiment with various layouts and creative elements. You may also test different ad copies, targeting audiences across both search engines, as well as individual keywords or phrases. Use image extensions to complement your existing text ads with relevant visuals that engage your target audience and drive action while optimizing the performance of your advertisements 

Discovery campaigns 

Discovery campaigns can help you offer highly visual and impassioned tailored advertising to people who are interested in learning more about your business. You may reach up to 3 billion users on feeds across Google and YouTube with a single campaign using this technology 

Find customers looking for products and services like yours 

The more you understand your target audience, the simpler it is to connect with them, so picking the right audience solution for your ad campaign is critical for getting the most out of your investment 

Audience solutions 

Use in-market audience targeting to appeal to people who are currently searching for a product and want to buy. Use comparable audiences to contact new consumers with similar characteristics to existing customers and get action 

Searches for “open now near me” have grown globally by over 400% Year Over Year 

Now, more than ever, people rely on digital to make their purchasing decisions. Shoppers, however, don’t just go to Google for items they wish to buy online; they also use it to discover what they need locally. Businesses with real-world locations must give consumers a more personalized, seamless, and localized experience in order to capture sales 

Stand out with a Business Profile on Google 

Customers often conduct research on a product or company online before visiting a store. To ensure that you are providing important information to clients when they’re deciding where to buy, claim your Business Profile for free 

Create a Business Profile 

This contact information Includes your business address, opening hours, photographs, and other information. This profile has data such as your company’s address, store hours, pictures, and more. You may use Google Pointy to quickly display your in-store product inventory to customers while they search. It’s free of charge and connects directly to your existing point-of-sale system 

Highlight what makes your business unique 

Customers want to buy from companies that share their values, therefore it’s critical to emphasize what sets your company apart. You can choose various characteristics for your Business Profile, including if it’s woman-owned or LGBTQ+friendly, so customers know more about you and your business. When you add these things to your Merchant Center account, they’ll display on the Shopping page as well 

Increase store visits and grow in-store sales 

Bringing consumers to your stores might be essential for small and large enterprises. Google has solutions to help you achieve this goal, whether it’s getting people into the door or highlighting in-store sales and specials 

Local campaigns 

With Local campaigns, you can attract customers to your stores by advertising them on Google Maps, Search, YouTube, and the Google Display Network. You may encourage foot traffic by informing your visitors about store openings, special in-store deals, revised office hours, and particular items available in nearby shops 

Local inventory ads 

Before visiting stores, consumers want to know if the products they’re searching for are available. Using local inventory ads, showcase goods that are available in your neighborhood shops on Google Search and accentuate your delivery alternatives such as curbside pick-up, pick-up today, and pick-up later 

How Simply Be Found helps you Get Found by Shoppers online locally 

Getting your local business found is a crucial aspect of running a profitable business. Facts like your address and operating hours are critical to search engines and potential consumers being able to find you online. It is important to make sure that your business information in Simply Be Found is updated and consistent, as it will impact your local SEO (Search Engine Optimization). Simply Be Found’s membership also includes providing you with the ability to manage your holiday hours in advance. You can also boost your SEO by generating and responding to more reviews to get found by more consumers who are looking for your products and services. As a member of Simply Be Found you will have a well-executed local SEO strategy, to ensure that your potential clients see your business first on local search, directories, maps, and social media when they are searching for your industry type in your local area. Simply Be Found helps you make sure that the public details about your company are correct on time and consistent across multiple search engines, voice services, maps, apps, and other discovery tools that people use to help them decide where to shop. 

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