Facebook X-twitter Youtube Apple Huge-radio Amazon
Pricing
2022 Retail Holiday Marketing Guide

2022 Retail Holiday Marketing Guide

Last Updated on: 22nd April 2024, 04:37 pm

As the holiday season quickly approaches, business owners are likely starting to think about how they can take advantage of the increased traffic and sales opportunities. 2022 is no different, and retailers are already strategizing about how to make the most of the season. This guide offers some tips on how to approach retail marketing during the holiday season.

Be Ready for the Holidays: Retail Insights for Seasonal Shopping Moments

  • An earlier start to holiday shopping 
  • More gift cards and experiences are being given 
  • More people traveling during the holidays 
  • A focus on smaller, more intimate gatherings 
  • A return to normalcy for some shoppers, while others keep pandemic-era precautions 

An earlier start to holiday shopping 

  • In 2022, we expect holiday shopping to start even earlier than it did in 2021. This is in part because many retailers are starting their seasonal promotions and sales sooner, but also because shoppers themselves are getting a head start 
  • Did you know? 40% of U.S. holiday shoppers say their holiday shopping experience has made them consider shopping much earlier for other milestones this year 
  • Over the last several years, we’ve seen the holiday shopping season stretch out and flatten, resulting in longer periods of more constant buying with fewer dramatic peaks in demand. In fact, 40% of U.S. holiday purchasers believe their holiday shopping experience persuaded them to shop earlier for other events this year. We expect that this development will continue into 2022 

In 2022, retailers expect holiday shopping to start even earlier than it did in 2021. This is in part because many retailers are launching their seasonal promotions and sales earlier, but also because shoppers themselves are getting a head start.

Did you know? 40% of U.S. holiday shoppers say their holiday shopping experience has made them consider shopping much earlier for other milestones this year.

Over the last several years, we’ve seen the holiday shopping season stretch out and flatten, resulting in longer periods of more constant buying with fewer dramatic peaks in demand. In fact, 40% of U.S. holiday purchasers believe their holiday shopping experience persuaded them to shop earlier for other events this year. Retailers expect this development to continue into 2022.

Shoppers are still combining online and in-store purchases, so having a holiday plan in place ahead of time will be important for retailers to reach customers at various points during their buying journeys.

Holiday shopping is happening earlier and year-round. Retailers are noticing that holiday shopping is starting earlier and lasting longer than usual. Holiday shopping is now taking place throughout several months, as opposed to just around Christmas, suggesting retailers expect this trend to continue throughout the holiday season.

Holiday shoppers surveyed in 2021: 

  • In the United States, 21 percent of consumers say they will start holiday shopping sooner to avoid products being out of stock 
  • In June 2021, stock shortages were at the top of people’s minds when it came to holiday shopping, with over 50% of U.S. consumers saying they’d start buying earlier in order to avoid missing out on a product that is out of stock 
  • Given the unpredictability of COVID-19 and how it might influence the supply chain this year, we may see similar issues next holiday season 

Set yourself up for seasonal success by using sales and promotions as key tools to drive demand at off-peak times. Check your channel measurement strategies, upload your products and holiday deals sooner, and reveal shipping and return offerings to attract holiday shoppers early. 

Prepare your holiday strategy earlier this year with Google 

  • With the Google Ads Insights page and best sellers report, keep up with consumer demand 
  • By including information about discounts, sales, free and fast delivery choices, and return and refund choices in your product listings, you can get buyers to buy from you 
  • Create a Business Profile and run a Local campaign to get in touch with local customers 


Omnichannel shopping is the new normal 

  • With consumers continuing to embrace omnichannel shopping, the line between online and offline purchasing is becoming increasingly hazy. Only 4% of holiday customers in the United States did not use digital channels for their purchases this past season 
  • Convenience is important to clients, and they want to be able to pick where and when they buy. 
  • Last-minute purchasers looking for local and nearby stores use Google Maps, where “gift shops near me” searches have increased by over 60% each year globally 

Increase sales and boost your brand loyalty by providing in-store inventory exposure and a variety of delivery and collection choices.

Connect with omnichannel shoppers 

Holiday shoppers are turning to Google for inspiration 

  • When people don’t know what they want, they look to Google for inspiration  
  • When it comes to holiday shopping people said that using Google helped them get new present ideas 
  • Expose visitors to more of what they’re looking for. People buy when you show them the value 

Meet your customers where they are 

  • Promote your items to the right consumers at the right moment across Google, such as Search, YouTube, Gmail, and the Shopping page. Smart Shopping campaigns allow you to access this inventory using automated bidding and placements. Starting in April, Smart Shopping campaigns will be upgraded to Performance Max campaigns 
  • Discover campaigns bring customers to YouTube, Discover, and Gmail while also engaging them as they browse Google’s personalized feeds 
  • Use video to encourage your consumers to act with Video action campaigns, and include a browsable product feed in addition to your video ad 

How Simply Be Found helps you with seasonal shopping moments On

Business hours are a crucial aspect of running a business. It is important to make sure that your business information in Simply Be Found is updated and consistent, as it will impact your local SEO (Search Engine Optimization). Simply Be Found’s membership includes allowing you to manage your holiday hours in advance.

You can also boost your SEO by generating and responding to more reviews to get found by more consumers who are looking for your products and services. As a member of Simply Be Found you will have a well-executed local SEO strategy to ensure that your potential clients see your business first on local search, directories, maps, and social media when they are searching for your industry type in your local area.  Start your 7-day trial now and watch your retail business grow this coming holiday season.

Our Tools

Listings Engine

Get listed on all major platforms including voice search, maps, and local directories. Including Voice Search Registration

Learn More

Social Media Suite

Manage your social media presence effortlessly, and let us help you create content that connects.

Learn More

Ai SEO Pixel

Automate your SEO with our Ai SEO Tool that will fix and automate your SEO automat ally.

Learn More
Share the Post:

Related Posts

Simply Be Found LLC

Navigation

Facebook X-twitter Youtube

Visit Our Podcast

Apple Huge-radio Amazon

Tools

© Copyright 2025 By Simply Be Found

Simply Be Found is a data aggregator that partners with business owners, agencies, franchises, and corporations through our Listings Engine to distribute business information across various networks. While we provide data to these networks, we are not affiliated with or endorsed by them. All submissions are subject to each network’s terms and conditions, and we cannot guarantee placement. Please note that once data is submitted, we do not remove it, even if a subscription is canceled. As a result, we maintain a strict no-refund policy.