One significant part of a customer’s ‘dine-out experience is looking at the menu to decide what to order. The pictures, text, and prices all affect a customer’s subconscious “desire” for your food choices. That’s why conceiving efficient and creative menu design ideas provide your customers a fulfilling dining experience at your restaurant.
Here are 2 best creative menu design ideas you can implement to create the best-suited menu for your local restaurant.
Creative Menu Design Ideas #1. Create a List of Food and Beverages
Prepare a spreadsheet with all your food items and beverages with their prices. To be efficient, categorize your menu based on the types of dishes you’re serving. Here are sample categories:
- Main Course
Your set of categories also depends on the kind of restaurant (e.g. Italian, American, Vegan). This simple, comprehensive list will be your basis for designing your menu.
Creative Menu Design Ideas #2. Narrow Down on a Balanced Layout
Aim for a menu with a balanced layout. It should have the right amount of text and imagery on all sides. This helps customers navigate through your menu without any difficulty.
An ideal layout is well-spaced, consistent, and avoids clutter. Here’s how you can go about it.
1. Based on your food items, decide if your menu will be one-sided, or if it’s going to be two-fold. However, you don’t need to stick to the conventional menu layout. The more creative you get, the better your menu is. Just make sure there’s a consistent layout—not a cluttered one.
2. Pick a font style that matches the theme or branding of your restaurant. Don’t settle for too common font types like Helvetica or Times New Roman if you’ve got a bright, fun-themed restaurant. For inspiration, check Creative Bloq’s good guide on restaurant menu font styles.
3. Choose your color scheme. Your colors must resonate with your restaurant’s overall theme, including your decors, upholstery, staff’s uniforms, etc. At the same time, it’s best to use colors that induce an appetite like green, yellow and red. You can learn more about color psychology here.
4. If you can’t put an image for ALL your food choices, provide images at least of your signature dishes. Get a professional photographer to take mouth-watering pictures. Just make sure to add only enough photos to avoid clutter and obstruction with the texts and colors on your menu.
There you have it!
Just a note: It’s best to design different restaurant menus for dine-in customers and take-out customers. It’s part of your marketing to hand out menus as well.
You may also need a soft copy of your menu to upload on sites like Single Platform or Locu. In that case, your restaurant menu will automatically appear on major sites like Foursquare, TripAdvisor, Yelp, etc
You can basically create your menu design with multiple resources online. You can use Canva’s menu designer using their templates. When you print out your menus, make sure they high quality. You can refer to Superflex’s Menu Design to learn more about this.